The first issue of KERA Magazine was published back in 1998, originally under the name of KEROUAC, and quickly became one of the main publications defining Harajuku street culture. The original name was taken from the writer Jack Kerouac and his novel ‘On the Road.’ The founders of the magazine felt that Kerouac’s rambling countercultural tale of life on the streets of America resonated with their mission to provide a raw look at the streets of Harajuku. The name proved too hard for Japanese audiences to read, however, and from 2000 onwards the magazine became KERA. From its very first issue, KERA focused on punk fashion and trends in rock music. They also popularized the street snap style of photography with pictures of Harajuku, features on readers caught on the street and occasional snaps of celebrities. The magazine also quickly expanded its scope to include numerous articles on street fashion in cities such as London, Berlin & New York and share these with local audiences.

Condition : 9.8/10

106 Pages

21.2cms x 28.6cms